Video Marketing Can Be Very Effective, But Who Is Using Video Marketing?
There’s no mistaking the power of video marketing … television commercials have been an advertising staple since the medium was invented.
Nowadays, the use of video marketing is no longer restricted to large corporations with substantial advertising budgets. The advent of the Internet and popularity of video sharing sites such as YouTube have made video marketing accessible to anyone.
If you’re not using video marketing, you are missing out on a significant opportunity.
Which begs the question: Who is using Video Marketing and more importantly … who should be?
Anyone and everyone who has a business and wants to have a greater online presence. Previously it was only the large companies that could use videos as a way to market their business because they had the funds to do it. Yet it now possible for small businesses to create their own videos which they can then upload to various sites for nothing and so make people more aware of who they are and what they offer.
Let’s take a look at 3 key reasons to use this form of marketing in the future … and how it helps make your online businesses presence that much stronger.
Video Marketing Reason #1 – Videos enable you to create a multi-sensory experience for potential customers while featuring content they will find engaging. There is no other form of advertising you can use today that will trigger an emotional response in your potential target audience as video can. So of course it results in you making a far greater impact from the outset on all your potential new customers.
Video Marketing Reason #2 – Using videos is the best and most effective way to get not only your brand but also your face and voice over the internet. This will in turn help you to gain a reputation for being an expert in your particular field. When people are able to see you it helps to make you more real and this helps to humanize their whole experience and makes them feel more comfortable.
Video Marketing Reason #3 – Those who watch your videos will be able to get to know you better and of course this will help you to then gain their trust. Those that have trust and confidence in who you are will of course be more willing to do business with you. Also if you are really sincere with regards to wanting to help others then your videos will convert very quickly in comparison to more conventional types of advertising.
When it comes to videos you post online these don’t come with any kind of expiry date. This means that once posted, your videos will continue to work for you 24 hours a day, seven days a week.
This is using video marketing provides you the opportunity to attract and educate potential new customers … and begin building new customer relationships even when you are sleeping.