The Internet has become the principal channel by which people search for your local business — recent research suggests nearly 90% of consumers begin their search for local products and services on the Internet. That’s right … they don’t pull out their copy of the Yellow Pages or some other phone book … instead they search in Google, or Yahoo, or Bing.
That means that if you don’t have a local Internet marketing presence, your business is missing out. Going forward, if your goal is to grow your business by continuing to attract new and repeat local customers, then establishing your local Internet marketing presence is a necessity.
Perhaps the most common misconception about marketing on the Internet is that you need an elaborate website that costs thousands or even tens of thousands of dollars to build.
That’s simply not true.
In fact, your website need not cost you a lot of money and there are terrific solutions available today that are also relatively simple for the layperson to maintain … so you don’t need to find yourself hijacked by an overpriced webmaster to maintain your website either.
But your website is just one way in which people can find out about your products and services online. If it’s all you are relying on, then you have but one chance to be found in the search engine results.
Nearly 90% of consumers begin their search for local products and services on the Internet … if you aren’t building a strong local Internet marketing presence, then you’re missing out on a substantial portion of your potential customer base.”
To get some appreciation for the degree to which the Internet and technology has impacted marketing and media, click on the video below:
A properly designed local Internet marketing strategy is more than just a website and it’s more than effective search engine optimization (SEO). Effective local internet marketing creates multiple ways by which local consumers … who want your products and services and are searching for them on the Internet right now … have the opportunity to discover you and your business on the Internet.
If you are looking to attract more customers to your business and want to do it cost effectively, investing in a well thought out local Internet marketing strategy specific to your business is a must.